A DTC brand came to us with a 68% cart abandonment rate and a generic three-email flow that hadn't been touched in a year. Here's the exact sequence we rebuilt, including timing, subject lines, and the split test results that shaped it.
The single highest-performing change wasn't a new discount — it was moving the second email from 24 hours to 3 hours, paired with social proof instead of a coupon.
SparkFlow is an AI-powered marketing agency. We help small and medium businesses grow through honest strategy, hands-on execution, and our own AI engine. Get in touch to talk about your marketing.
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